I had the pleasure of attending the Influx Curated conference on Thursday up at the Fort Mason Center in San Francisco. The forward-thinking branding outfit Influx Insights hosted the event in which 30 speakers came to speak on a range of topics for five minutes each. It was, in the post-coital words of the host, quite the "over-stimulus fest" and just the ticket for a blitz of inspiring ideas around branding, crowd participation, doing 'good', and the necessity and ubiquity of hope.
It started (with hindsight, pretty brilliantly and appropriately) with a viewing of a clip of comedian Lewis C.K. on Conan O'Brien, on how the technological advances in our generation are nothing short of miraculous, and yet everyone seems miserable. Take five minutes to watch the clip. It's hilarious, and it puts some amazing perspective on our modern American life.
As I said, the topics and speakers were a motley bunch: from magazines like GOOD and Wired to brands doing 'good' like Mozilla (Firefox) and Method. Our host Ed Cotton just posted Ten Themes Coming Out of Influx Curated which tells the tale nicely and drives home the requirements for making better brands and a more progressive business culture:
1. Stand for something
If you are fighting for an idea or trying to build a new business, have a point of view and stick to it.
2. Get Out of Your Shell
Everyone has the power within themselves to do something great and to think creatively and imaginatively, it's just that most of us don't. We need to find ways to come out of our shells.
3. Hope is Everywhere, You Just Have to Look
Listen, look and learn and you will find hope and inspiration
4. The Crowd Has Power
Power to create, power to dictate and the power to change
5. The Crowd Needs Motivation
There has to be a leader that has something to spark the imagination of the crowd
6. Story is King
Look hard for them, create them, tell them, share them
7. Be an Optimist
Happy people make ideas good
8. Be a Pessimist
Amazing things can come from dark places
9. The World Needs Ideas
There are huge problems everywhere and we have the potential to solve many of them from the ground up.
10. More Corporations/Creatives Should Be Good
What's the problem with doing good, does it cost too much?
One insight that came through out of this day of conversation concerns the definition of 'inspiration' and verges on the esoteric.
Inspiration seems to be dependent on the thing observed: something inspiring happens and so a person bearing witness to it feels inspired, and thus, inspiration is born. You watch Kobe Bryant pull off some ridonkulously artful move, and you are inspired.
But there's a different kind of inspiration centered not in an event, person, or object, but rather, like beauty, in the eye of the beholder. In this way, inspiration is
a way of seeing, and so, everything can be inspiring, even the most mundane of happenings.
Therefore, if you can change someone's quality of perception, say, around an issue or concern, the inspiration that is built in that change is long-term, sustainable, maybe even world-changing. Create something - a brand, an image, a piece of art, a movement - create anything that makes
that kind of inspiration... and anything is possible.